Aparna-Craft, a joint venture between Aparna Enterprises Limited, and Craft Holdings, Hong Kong, has forayed into the premium aluminium window and door systems under the brand name Alteza. Alteza will offer its customers end-to-end services that include designing, manufacturing, installation and post-sales support for high-end aluminium window and door systems. The solutions include aluminium casement & sliding windows and doors to customised applications like slide and fold, tilt & turn, lift & slide systems. Alteza systems can also offer bespoke solutions to fulfill various other system requirements, including structural strength, increased safety & security, uninterrupted wider view, among many other benefits.
Speaking on the occasion, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Owing to the durability and malleability of aluminium as a premium material, aluminium window and door systems are fast becoming the preferred solution in India. The market for high-end aluminium window and door systems in India is pegged at Rs. 1000 crore, however, there are very few players offering endto- end solutions that match the international standards. We are confident that through Alteza, we will be able to bridge this gap.
We are aiming at achieving 10% of the market share for premium aluminium windows and doors within the first year of the launch.” Elaborating about Alteza, Stuart Orr, CEO, Craft Holdings Ltd, Hong Kong, commented, “Alteza will come as a relief to architects and builders who have been scouting for bespoke premium aluminium window and door solutions. Alteza will leverage the designing and engineering expertise of Craft Holdings and the execution capabilities of Aparna Enterprises and offer revolutionary aluminium window and door systems.”
Alteza will be manufactured at a state-of-the-art production facility located at Bachupally, near Hyderabad. The plant will have a production capacity of around 75,000 sq ft of premium window and door systems per month. Though available across the country, Alteza in the first few months will focus on addressing the growing demand in the Southern and Western markets, particularly Bengaluru, Mumbai, and Hyderabad.