Saurabh Mittal is the Managing Director & CEO of Greenlam Industries Ltd. Over the past two decades, he has been responsible for carving a niche at Greenlam Laminates and the allied decorative products. Given his hands-on engagement across the entire value chain, he has always been deeply involved with the manufacturing process while progressively adding production capacity that is simply the best in the industry. With an affinity to successfully execute marketing initiatives, Mittal personally build brand Greenlam, which undisputedly commands the market. His sales experience is especially strong in the B2B segment as he built a distribution network that has provided incomparable market reach. An alumnus of Mayo College, Ajmer and a Commerce graduate from the University of Madras – his charismatic leadership, personal drive and strategic thinking has rallied the company to attain market leadership, both domestically and internationally, in a very short period of time. In a candid interview with Window and Façade magazine, Saurabh Mittal explains his journey with the company Greenlam Industries, their products, the evolution of the cladding industry in India and much more.