Metalia, a prominent player in façade design across India, has entered a strategic partnership with All Home – an emerging venture established by the founders of PharmEasy and supported by Bessemer Venture Partners. The collaboration signals a bold step towards widening Metalia’s digital and geographical reach, while reinforcing its reputation as a tech-driven, design-focused brand.
All Home’s mission is to bring cohesion to India’s once-fragmented interiors and architectural sphere, estimated at US$60 billion. It aims to harness the power of technology, streamline distribution, and apply incisive market intelligence to support and scale design and construction labels. Utilising a mix of equity and debt funding, All Home seeks to create a unified ecosystem, spanning sectors from façades to furnishings.
For Metalia – renowned for its elegance in marrying architectural intent with engineering and artistic expression – a presence in over 30 Indian cities has been defined by bespoke façades that align with both vision and locale. The new alliance is set to amplify these principles through enhanced digital channels and entry into untapped markets.
Leadership under Kartikeya Batra remains firm, ensuring the brand’s core values and design ethos are preserved. Batra comments that the tie-up reflects a belief that design and technology should evolve together, transforming not only construction techniques but the very foundations of the built environment.
Looking ahead, Metalia plans to extend its footprint into major metropolitan areas, Tier‐1 and Tier‐2 cities, as well as the Asia‐Pacific and Middle East regions. The brand intends to roll out flagship experience centres, build franchise networks, and launch a digital interface tailored for architects, designers, and clients. Efforts will also focus on strengthening site coordination and post-design services.
Related Post
Top Story
