AvanStrate Inc. (ASI), a Vedanta Group company, has announced the launch of its Super Green SaiSei® series, the industry’s first display glass containing at least 50% recycled content and capable of reducing carbon emissions by up to 95%. This innovation meets the increasing demand for sustainable solutions in the display sector while supporting Vedanta’s commitment to technological advancement with environmental responsibility.
The Super Green SaiSei® series is certified by the Société Générale de Surveillance (SGS) and aligns with global sustainability benchmarks. By significantly lowering emissions and using recycled materials, the product helps customers meet their ESG objectives without altering existing production processes, as it matches the properties and performance of conventional materials.
Akarsh K. Hebbar, Global Managing Director of AvanStrate Inc., stated that the company is committed to redefining the future of display glass through a blend of innovation and sustainability. He highlighted that the SaiSei® series, developed with Vedanta’s strong ESG vision, demonstrates how responsible manufacturing can deliver meaningful outcomes for both industry and the planet.
In addition to using over twice the industry average of recycled glass, the new product reduces energy consumption during manufacturing by 20% and is produced in furnaces that repurpose construction waste. It also meets RoHS, WEEE, and other global green product standards.
The SGS certification confirms compliance with ISO 14021:2016 for recycled content. Following certification, major customers have already begun adopting the glass for its environmental benefits.
This launch reinforces Vedanta’s broader ESG strategy, which includes achieving Net Zero by 2050. The group’s global leadership in sustainability was recently recognised with a 4th place ranking in the S&P Global Corporate Sustainability Assessment 2024 among 248 metal and mining companies.
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