Dior has unveiled a magical new décor for the festive season at its flagship address on 30 Avenue Montaigne in Paris. The building’s façade has been transformed into a luminous “Wheel of Fortune”, adorned with classic Dior motifs – delicate flowers, the founder’s lucky stars, butterflies and other iconic talismans.
The shop windows reflect a rich sense of heritage and fantasy: visitors are treated to miniature scenes evoking both the spirit of 30 Montaigne and the magic of Paris, with references ranging from the Medallion chair and a perfume kiosk to chandeliers and evocative takes on mythical locales.
Inside, a spectacular Christmas tree rises around the central staircase, dressed with tiny versions of Dior’s emblematic pieces — from the legendary Bar jacket to the Junon dress — alongside forecasts of the 2026 Cruise Collection. Elsewhere, the space leading to “Le Jardin” is decorated with a Pegasus figure and snow globes, creating a dreamy winter-garden atmosphere among richly decorated Christmas trees.
This enchanting display is part of Dior’s broader seasonal tradition of marrying the brand’s storied legacy with festive glamour — inviting passers-by and visitors to enter a world where couture, history, and holiday magic come together.
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