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NCL Alltek & Seccolor Changes its Name to NCL Buildtek
By: Admin | Posted on: Friday January 10, 2020
NCL Alltek & Seccolor has changed its name to NCL Buildtek to reflect its range of building materials including windows, doors, putties, paints and building blocks to tiling solutions. K. Madhu, Managing Director, NCL Builtek said that the new identity is designed to help clients visualise a one-stop solution for all their building material needs. “As NCL manufactures widest range of building materials, NCL Buildtek will more accurately reflect our present and ever-expanding building material offerings, while maintaining their current image of providing top-quality products and accompanying services,” he further added.
The re-brand and name change has been designed to align all business verticals – Walls, Coatings, Windoors & Services, under one recognisable brand name – NCL, across nation. NCL Builtek is planning to set up a steel door unit in Sangareddy district, with an investment of over INR 10 crore. Speaking on the occassion, Bh. Subbaraju, JMD says, “The name change to NCL Buildtek is an important component of our rebranding and is vital to building consumer trust, brand loyalty and professional reputation as we expand further into the national marketplace.”
The company is setting up an AAC (autoclaved aerated concrete) block manufacturing unit in Nellore with the investment of INR 80 crore. It will be the biggest investment from the company till date and will be the second such but larger facility of the company. The Nellore plant can produce about 5 lakh cubic metres of AAC blocks per year, while the capacity of the first plant near Vijayawada is about 2.2 lakh cubic metres.
As the company concluded the rebranding of their current products Alltek, Seccolor with NCL, the existing products and all subsequent new products, will bear the new NCL Buildtek Ltd name as the trade name. The company has also moved its head office to NCL Pearl, Secunderabad.