Abhinav Kanchan is a Senior Vice President at SOBHA Ltd. He has 25 years of rich experience in strengthening brands and setting strong communications frameworks at FICCI, Aditya Birla Group, ArcelorMittal India & Moser Baer. Abhinav Kanchan has a double Master’s degree (MA from St. Stephen’s, Delhi University; & MSc in Media Management from the University of Stirling, the UK as a Chevening Scholar). In addition, he has specialized training in journalism, mass communications, content creation, integrated marketing communications, TQM, and filmmaking from prestigious organizations in Tokyo and India. He is currently pursuing a Doctoral program. Value creation through credible and trustworthy communication practices is his forte. He volunteers his time for NGOs working with poor kids afflicted with cancer.