Micha pawelka, Managing Director, Priedemann Façade Experts, is based in Dubai, United Arab Emirates. Handling the role of business development for the Middle East projects, Micha is in charge of all sales and marketing activities, implementation of the business development plan and client relationship of the Priedemann Middle East and India, which includes: presentation of all services in façade planning, consulting and engineering as well as in other project-related assignments like product research, functional development and training. Prior to joining Priedemann group, Micha was a Sales Director in the Schollglas Group in Germany before moving to the Middle East in 2008 to establish an offi ce for Interpane Glass. Micha Pawelka has academic qualifi cations in Wholesale Management and Foreign Trade. He gained more than 20 years of experience in the Glass and Façade Industry in Europe and the Middle East before he joined Priedemann as a partner.