Simone Micheli was graduated from the Faculty of Architecture of Florence University. He founded the Architectural Studio in 1990, and in 2003, together with Roberta Colla, he created the design company Simone Micheli Architectural Hero, based in Florence, Milan, Puntaldìa, Dubai, Rabat, and Busan. His professional activity ranges from master plans and architecture to interior, from design to visual, through graphics, communication, and event organization. His creations, always sustainable and environmentally conscious, are characterized by a strong identity and uniqueness. Many are his creations for public administrations and important private clients connected to the community and to the residential world. He is the curator of thematic exhibitions – contract, but not only – at the main international architecture, design, and hospitality fairs.