Our Mission, Creating Healthy Spaces, Has Evolved Into A Comprehensive Concept That Places The Resident At The Centre Of Every Decision
Q – Renson Has Been Around For More Than A Century. How Has The Company’s Idea Of “Creating Healthy Spaces” Evolved Over The Years, And What Does It Mean To You Today?
Over the past 116 years, Renson has developed from a manufacturing company into a knowledge-driven organisation. Our mission, Creating Healthy Spaces, has evolved into a comprehensive concept that places the resident at the centre of every decision. We strive to ensure healthy indoor air, a comfortable indoor climate and an enjoyable outdoor living experience, supported by a strong commitment to sustainability, aesthetics, design and consistent quality.
As the technologies behind these solutions continue to advance, they now operate with greater intelligence and seamless integration. Ventilation systems adjust automatically based on measured indoor air quality, textile solar shading responds to the position of the sun, and smart living technology coordinates every component according to the needs of the resident.
The result is an increasingly higher level of comfort, ease of use and reassurance for both the resident and the installer. This means that our focus has shifted from product-oriented sales to a solution-based conversation with our clients — a solution that can create healthy spaces for their homes.
Q – You Work Across Ventilation, Sun Shading, Aluminium Cladding And Outdoor Living. Which Of These Areas Feels The Most Exciting Right Now, And Why?
Each of our product groups presents its own specific challenges, and we continuously work to address them in a targeted way. Ventilation is particularly interesting because it is highly dependent on national or regional requirements. Every market, whether it’s in APAC, the Middle East or India, has its own regulations, habits and expectations, which means we must develop carefully adapted variations for each local context and climate. A key challenge remains raising awareness that proper insulation cannot function without adequate ventilation if we want to create healthy indoor environments. This is especially important when we consider that people in Western countries spend on average 90 per cent of their time indoors, whether at home, at school or at work.
Exterior solar shading is the most effective solution to prevent indoor overheating. With the increasing impact of global warming, it is essential that we focus more strongly on prevention through passive solutions rather than relying only on active cooling. It is far better to prevent heat from entering the building in the first place than to try to manage it once temperatures have already risen. This begins at the earliest stages of any construction project. Strategic orientation of buildings, combined with high-quality exterior shading, ensures that direct sunlight does not reach the glass and significantly reduces heat gain indoors.
In the area of façade cladding, our focus is on aesthetics. Aluminium cladding with a wood-design finish now offers an ideal alternative to traditional wooden façades, without the maintenance burden. The wide variety of profile types and colour options allows for extensive creative freedom. Integrated façade elements such as gates, doors and concealed handles, along with functional inserts such as LED lighting, power outlets and outdoor taps, ensure that every detail fits seamlessly into a consistent architectural style.
In outdoor living, our main challenge is to highlight our strengths even more clearly. At Renson, quality, design and aesthetics are central to creating comfortable outdoor spaces that can be enjoyed in all weather conditions. As the boundary between indoor and outdoor living continues to blur, outdoor areas increasingly function as fully fledged living spaces. This shift provides significant opportunities to further enhance and personalise our high-end outdoor living solutions, allowing us to create environments that meet the expectations of homeowners across the world — and, for my region specifically, in APAC, the Middle East and India.
Q – Renson Is Known For Its Strong Focus On Innovation. Is There A Recent Product Or Idea That You Feel Really Captures Where The Company Is Heading?
Innovation at Renson in 2025 increasingly focuses on refining our solutions so that they can be integrated into architectural designs as subtly as possible. Fixscreen Minimal is a clear example. It provides a perfect match for minimalist window profiles and can even be installed as a retrofit without compromising the design intent. The development of individual Linarte façade cladding profiles also demonstrates our strong drive for innovation. These elements offer architects and façade builders limitless design and combination possibilities, even on curved surfaces.
In terms of technology, Renson places a strong emphasis on intelligent systems that simplify the user experience and offer maximum convenience. Renson’s main growth comes from developments that materialised in the last five years; this shows that we should keep focusing on innovation to remain the market leader in as many segments as possible.
Q – Comfort, Design And Energy Efficiency Don’t Always Go Hand In Hand. How Does Renson Find The Right Balance Between These Three?
Renson achieves the balance between comfort, design and energy efficiency by listening closely to the market and to the professionals who work with our solutions every day. Architects, installers, shading specialists and façade builders have a clear understanding of what their clients expect, what convinces them and where they sometimes encounter hesitation. They also have first-hand insight into the sensitivities surrounding regulations, energy use and evolving architectural trends.
By continuously comparing their feedback with new technological and material developments, we ensure that our innovations remain relevant in every respect. This approach allows us to introduce solutions that perform well aesthetically and technically while also meeting increasingly stringent energy requirements. It is a process that prevents compromise between the three pillars. Instead, it creates products that meet high design expectations, enhance user comfort and contribute to sustainable, energy-efficient buildings.
At Renson, this integrated way of thinking runs through every product group. Whether we are refining ventilation strategies for healthier living, developing discreet exterior shading to reduce overheating or designing façade cladding that combines appearance with durability, the goal remains the same: we strive to deliver solutions that enrich the architectural vision, increase everyday comfort and support long-term environmental responsibility across all the regions in which we operate.
Q – Ventilative Cooling Is Still A New Concept For Many People. How Do You Explain Its Benefits To Customers Used To Traditional Cooling Systems?
We explain the benefits of ventilative cooling by giving a voice to those who work with it and experience it directly. Architects, building physicists and residents share their own insights and practical experiences, which provide credible and relatable testimonials. First-hand accounts are the strongest form of advocacy, and those who have lived with ventilative cooling quickly become its most effective ambassadors.
There is still a degree of hesitation in the market, often based on misconceptions or a lack of familiarity, yet the principle itself is very straightforward. With the right explanation, the idea of using cooler night air to cool down the thermal mass of a building becomes entirely logical. It is a natural and energy-efficient way to stabilise indoor temperatures, especially in regions where active cooling dominates. By demonstrating how ventilative cooling complements traditional systems and reduces their energy load, customers better understand its value and adopt it with more confidence.
Q – Sustainability Is A Major Talking Point Today. How Does Renson Ensure That Its Materials And Manufacturing Processes Truly Support A Greener Future?
Renson’s approach to sustainability begins with the choice of materials. Aluminium is our primary material because it is highly durable and can be recycled almost entirely at the end of its life cycle. For ventilation units and solar shading systems, we focus strongly on modularity. Each component is designed and assembled in such a way that it can be replaced individually, which extends the lifespan of the product and reduces unnecessary waste.
Most importantly, our Creating Healthy Spaces philosophy is built on the intelligent use of natural elements such as daylight, fresh air and cool night air to achieve a healthy and comfortable indoor climate. By prioritising natural solutions that improve indoor air quality and prevent overheating, we help counteract the growing challenges of polluted indoor environments and rising temperatures in homes. This approach enables us to slow down the impact of climate change in a structural way and to support the development of sustainable buildings for the long term.
Q – Smart Technology Is Entering Every Part Of Our Lives. What Role Does It Play In Renson’s Approach To Creating Healthier Indoor Climates?
Connectivity and smart technology play a central role in relieving residents of the complexity of maintaining a healthy and comfortable indoor climate. By connecting systems such as solar shading, ventilation, night cooling and heating or cooling — and allowing them to respond intelligently to living patterns and specific environmental conditions — the optimal indoor climate is created automatically. The resident benefits from a balanced and healthy environment without needing to intervene or manage the systems manually.
This intelligent approach also offers clear advantages for installers and service technicians. Many issues can be monitored and resolved remotely, which reduces the need for on-site visits and improves overall efficiency. Smart technology, therefore, enhances the user experience while also supporting a more streamlined and proactive service model.
Q – Renson Is Expanding Across The World While Staying Rooted In Belgium. How Do You Maintain That Family-Owned Spirit As The Company Grows?
Maintaining the spirit, entrepreneurship and dynamism of a family-owned company is a real challenge when growing as quickly as Renson has in recent years. As we expand internationally while remaining firmly rooted in Belgium, our focus is on safeguarding the values that have shaped the company for more than a century. The key lies in finding the right people who can embrace this mindset while supporting the structures and processes needed to guide every project smoothly from order to completion.
We look for individuals with a strong sense of initiative and an entrepreneurial approach. We want people who are not only experts in their field but who also take pride in contributing to a family-owned organization with a long-term vision. This combination allows us to grow without losing the identity and culture that define Renson. It ensures that our international development is built on the same foundations of reliability, innovation and commitment that have always characterised the company.
Q – Every Industry Is Facing New Challenges. What Are The Biggest Ones For Renson Right Now, And How Are You Preparing For Them?
Exactly the rapid growth the company has experienced in recent years, as mentioned above. This development coincides with a particularly demanding period for the global construction sector. These combined pressures require not only Renson but every company in the industry to sharpen its focus on cost efficiency and operational performance in order to maintain the pace of innovation.
Preparing for these challenges means streamlining processes, investing in the right expertise and continuing to develop solutions that deliver real value in terms of comfort, design and energy efficiency. By strengthening our organisation and reinforcing our long-term strategy, we ensure that Renson remains agile and competitive while continuing to innovate in a market that is evolving quickly.
Q – What Is Renson’s Vision For The Next Five Years?
Renson’s vision for the next five years is to continue distinguishing itself through innovation. Innovation is deeply embedded in the company’s DNA and remains the only meaningful path forward for us. Our focus is on delivering new solutions that enhance comfort, convenience, design and aesthetics, always with an emphasis on quality and long-term sustainability. This approach is far more valuable to our customers than becoming entangled in a price-driven race with an ever- growing number of competitors.
As the Export Director for APAC and the Middle East at Renson, it is safe to say that we are simultaneously strengthening our international ambitions. Renson offers solutions that are relevant across the globe, regardless of climate, construction methods, or regional building cultures. We see significant potential in further expanding our presence in key markets and in adapting our expertise to a wide range of environments. Within my region of responsibility, we experience a range of temperatures, from freezing to scorching heat. No matter the climate, Renson has a solution to create healthy spaces. The future is international, and we are preparing our organisation to continue growing on that global stage while staying true to the values that define us.
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