Aludecor, the country’s pioneer in metal façade materials, has unveiled Alubreeze Metal Louvers – a precision-engineered metal shading system designed to significantly reduce solar heat gain, cut HVAC loads, and elevate architectural aesthetics in one powerful innovation.
Alubreeze is India’s first indigenously designed and manufactured metal sun louvre system.
Crafted in aluminium and factory-finished on the country’s only roller coating lines, Alubreeze is available in preset angles of 30°, 45°, and 90°. The system is designed to reduce direct solar heat ingress into glazed buildings, thereby lowering air conditioning loads while adding sculptural depth to otherwise flat glass façades.
India’s buildings already account for nearly one-third of national electricity consumption – approximately 500 TWh out of the 1,543 TWh used in FY 2023–24. Commercial buildings alone consumed 125 TWh, or 8% of the country’s total power, with cooling equipment responsible for 62% of that demand. As climate extremes intensify, the economic argument for passive shading becomes increasingly compelling. Independent studies cited by the U.S. Whole Building Design Guide show that well-designed external louvres can cut a building’s annual cooling energy usage by 5–15%, while enhancing daylight quality and occupant comfort.
These potential savings are contributing to a rapidly growing market opportunity. According to research firm IMARC, the Indian façade industry is projected to be worth US$3.06 billion (≈ ₹25,400 crore) in 2024, with a CAGR of 6.9% through to 2033. More broadly, India’s green building materials market, currently valued at US$13.86 billion, is forecast to triple to US$39 billion by 2033, growing at 11.3% annually. Alubreeze positions Aludecor squarely at the confluence of these rising trends.
Made from 100% recyclable aluminium with 30% post-consumer content, Alubreeze enables developers to claim LEED or GRIHA material credits—without the weight and corrosion drawbacks associated with galvanised steel fins. Dual-layer PVDF and Super Durable Polyester (SDP) coatings ensure colour uniformity and UV resistance across coastal, desert, or high-altitude sites. The aerodynamic profile also creates a self-washing effect, helping to minimise maintenance costs.
Aludecor’s R&D team reports significant simulated reductions in direct solar heat gain on south- and west-facing glazing when compared to unshaded façades under Indian Standard summer conditions (internal test data; results may vary by orientation and window-to-wall ratio).
“Alubreeze transforms the building envelope from a cost centre into an asset that delivers energy dividends for decades,” said Ashok Kumar Bhaiya, Founder and CMD of Aludecor, at the launch event in Kolkata. “Because the system is roller coated, architects can choose from hundreds of metallic, solid, or wooden finishes – without concerns over colour bath inconsistencies. That’s a first for India.”
The launch aligns with Aludecor’s ₹110 crore capacity expansion plan announced in late 2022, aimed at strengthening its premium metal product portfolio. Company leadership is confident that the addition of Alubreeze – alongside its fire-retardant metal composite panels and honeycomb façades – will significantly support its goal of achieving a ₹1,100 crore turnover by FY 2026–27.
Related Post
Top Story
