Every Successful Company Has An Interesting Beginning. How Did Smart Window Come Into Being, And What Was The Vision That Drove You To Start This Journey?
Smart Window was founded in 2002 with the mission of bridging the gap to fulfil the façade industry’s evolving requirements. We wanted to connect architectural creativity with engineering practicality, ensuring that façades meet new demands in performance, sustainability, and aesthetics.
Later, I founded International Façade Consultant (IFC) as a separate initiative. IFC is not just an academy-it is also a specialised consultancy firm. It started with a focus on the Arabic-speaking market, offering façade training and advisory services in Arabic. Within two months, IFC will expand to operate in both Arabic and English, making it accessible globally. Our vision is for IFC to serve not only the Arab world but the entire international façade community with both education and consultancy.
Today, Smart Window Has A Team Of More Than 700 People. How Do You Keep Such A Large Team Motivated While Ensuring That Innovation And Craftsmanship Remain Consistent Across Projects?
Smart Window today has a team of over 700 professionals, motivated through training, performance systems, and a culture of innovation. IFC complements this by providing structured courses, knowledge-sharing, and consultancy services that go beyond our company. Through IFC, we aim to elevate the industry as a whole—training individuals, supporting companies, and consulting on complex façade challenges worldwide.
Sustainability Is No Longer Just A Buzzword In Construction. What Concrete Steps Has Smart Window Taken To Make Its Products And Processes More Eco-Friendly?
Smart Window integrates eco-friendly solutions such as low-E glass, high-performance insulation, and double-skin façades into projects. IFC extends this mission globally by educating engineers and advising companies on sustainable façade practices, ensuring that the knowledge and consultancy we provide impact not just projects but the wider industry mindset.
You Work Closely With Global Names Like Schuco, Technal, Gutmann, And Alumil. How Do These Partnerships Influence The Kind Of Projects You Deliver?
Smart Window’s collaborations with Schüco, Technal, Gutmann, and Alumil bring advanced systems into our projects. IFC complements this by transforming these innovations into knowledge and consultancy. We don’t just implement technologies—we share insights and offer strategic guidance so others can adopt global best practices across different markets.
The Façade Industry Is Constantly Evolving, With New Technologies, Materials, And Design Trends. How Does Smart Window Keep Pace With These Changes?
The façade industry evolves rapidly with new technologies and materials. At Smart Window, we adopt automation, robotics, and digital tools such as BIM. IFC works in parallel by teaching, consulting, and guiding stakeholders about these technologies. Our dual model ensures we stay at the cutting edge of execution (Smart Window) and knowledge (IFC).
Leading A Company Is Very Different From Just Building One. As A Co-Founder, How Would You Describe Your Leadership Style And The Values You Try To Instill In The Organisation?
As co-founder of Smart Window and sole founder of IFC, my leadership style blends business leadership with industry mentorship. At Smart Window, it is about motivating a large team to deliver excellence. At IFC, it is about educating, consulting, and building a global knowledge platform. Across both organisations, I emphasise values such as innovation, trust, quality, and sustainability.
Looking Ahead, What’s Your Long-Term Vision For Smart Windows? Where Do You See The Company In The Next 10 Years, Especially In Terms Of Sustainability And Technology?
Over The Next Decade, My Vision Is Twofold:
- Smart Window will grow into one of the top five façade companies in the Middle East, with international expansion across the GCC, Africa, and Europe, while leading in sustainable and smart façade solutions.
- IFC will become a global façade consultancy and academy, serving both Arabic and English markets. IFC will not only educate but also consult on projects worldwide, bridging knowledge gaps and raising professional standards across the industry.
Together, Smart Window and IFC represent the two sides of impact: delivering landmark projects and delivering global knowledge and consultancy.
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