Q. Greenlam Has Been Able To Carve A Niche As A Surfacing Solutions Brand. Can You Describe The Process Greenlam Went Through To Become India’s Leading Surface Solutions Company From Its Inception?
Greenlam has firmly established itself as India’s leading surfacing solutions brand through a blend of innovation, craftsmanship, and a commitment to sustainability. Since our inception, we have consistently expanded our product portfolio to offer a diverse range of surfacing solutions that cater to evolving customer preferences and industry trends. From high-pressure laminates and compact laminates to decorative veneers and engineered wooden floors, Greenlam provides a comprehensive selection of products to meet the needs of architects, designers, and homeowners alike.
A recent and significant milestone in this journey has been the addition of MikasaPly to our portfolio. This strategic expansion into the plywood segment further strengthens Greenlam’s position as a one-stop solution provider for all surfacing and panelling needs. The move signifies our deep understanding of the market’s evolving demands and our commitment to providing comprehensive solutions that simplify and streamline the building and design process for our customers.
Q. Greenlam Stresses Sustainability In Its Production Techniques. Can You Elaborate On The Specific Measures Or Plans That Greenlam Promotes To Reduce Its Carbon Footprint?
We are deeply committed to sustainability, weaving environmentally responsible practices throughout our operations. This dedication is not only reflected in our eco-friendly products but also fuels our growth and sets us apart in the market. Our dedicated Green Strategy Group spearheads this commitment, driving eco-conscious initiatives across all our operations, from environmentally friendly manufacturing processes to sustainable business practices company-wide. We actively reduce our carbon footprint by implementing energy-efficient technologies, including the use of renewable energy sources like solar power in our plants. Our zero-discharge approach ensures that no untreated waste pollutes the environment. Sustainable resource management is another key focus, as we prioritise FSC®-certified paper from responsibly managed forests and minimise volatile organic compounds (VOCs) in our products for better indoor air quality. Through these initiatives, Greenlam leads by example, proving that sustainable and high-quality products go hand in hand.
Q. Why Should One Choose Greenlam HPL Products Over All Other Choices In The Market? How Do You Distinguish Your Products From Others Available?
When choosing high-pressure laminates (HPL) for exterior applications, Greenlam stands out in the market for several reasons. Our Greenlam Clads offer a combination of unique features such as UV resistance, fire retardance, and moisture resistance-qualities essential for long-lasting durability and safety in diverse weather conditions. Additionally, our décor papers are superior exterior-grade materials, sourced strategically and manufactured using GLE technology. This ensures not only aesthetic appeal but also the ability to offer a 12-year warranty to our customers.
Further distinguishing Greenlam HPL products is our commitment to sustainability. Our laminates are low in VOC emissions and environmentally friendly, reflecting our emphasis on responsible manufacturing. For those seeking high-performance, eco-conscious, and reliable HPL solutions, Greenlam remains the ideal choice.
Q. Greenlam HPL Is Used In Different Industries And Sectors. Could You Mention The Types Of Projects Where Your Products Have Been Prominently Used?
Greenlam Clads are used across various sectors, including Residential, Commercial, Educational, Healthcare, Hospitality, and Retail. Their versatility allows them to be applied in multiple areas, such as façades, elevations, balconies, gates, pergolas, and more.
In healthcare settings, for example, sturdy façades and speciality compact laminates are recommended for both exteriors and interiors. These materials offer exceptional hygiene, durability, and resistance to chemicals and abrasion, making them ideal for high-traffic areas like hospitals and clinics. In residential projects, Greenlam HPLs, with their diverse range of patterns and colours, are ideal for elevations and façades, allowing homeowners to express their personal style while enhancing their property’s curb appeal. In commercial spaces, Greenlam Clads provide a modern, sophisticated aesthetic, with options suitable for high-traffic areas and unique design elements. Their anti-graffiti, anti-dust, energy-efficient, and low-maintenance properties make Greenlam Clads a go-to choice for multiple exterior spaces across various sectors.
Q. Innovation Has Been An Essential Part Of Your Success Story. How Do You Remain In A Constant State Of Evolution Regarding The Products You Offer?
We are committed to staying ahead of the curve by continually evolving our product range through both enlargement and enhancement. This means we’re constantly adding new options while improving our existing offerings. Here’s how we do it:
- Trend Forecasting: We closely monitor global design trends and consumer preferences to ensure our patterns, colours, and finishes reflect the latest styles and demands.
- Cutting-Edge Technology: Our five state-of-the-art manufacturing facilities in Behror (Rajasthan), Nalagarh (Himachal Pradesh), Prantij (Gujarat), Tindivanam (Tamil Nadu), and Naidupeta (Andhra Pradesh) are equipped with the latest technology, allowing us to continuously develop innovative products.
- Uncompromising Quality: We never compromise on quality and sustainability, even in competitive times. Every product across our portfolio is produced with meticulous attention to detail and precision.
- Product Innovation: Different spaces have different needs, which is why we offer a wide range of laminates designed to perform flawlessly in residential, commercial, and public environments.
This dedication to innovation has made Greenlam the first choice for architects, interior designers, and homeowners looking to transform their spaces with high-quality, stylish, and durable laminates.
Q. Greenlam Has A Reputation For Its High-Pressure Laminates. What Steps Does Greenlam Take To Ensure The Entire Product Line Maintains Consistent Quality? How Do You Keep This Level Of Excellence?
Our unwavering commitment to consistent product quality is reflected in our adherence to the most stringent global standards. Our manufacturing units have earned an impressive array of certifications, including Greenguard, Greenguard Gold, Green Label, GRIHA, GreenPro, NSF, CE, ISO 9001, ISO 14001, ISO 50001, and ISO 45001. These accolades are not merely credentials; they represent our dedication to environmental responsibility, health, safety, and operational excellence. For our customers, these certifications assure that every Greenlam product meets the highest industry benchmarks for quality, sustainability, and performance.
For More Details On The Product, Contact:
Greenlam Industries Limited
Email: info@greenlam.com
Website: www.greenlamclads.com
Contact: 1800 833 0004
