Luxury fashion house Dior has launched its Gold House concept store in Bangkok, captivating visitors with a gilded facade inspired by its iconic Paris headquarters at 30 Avenue Montaigne. The 1,000-square-metre store is located in the Ploenchit district, replacing a former car park with a striking architectural statement.
Encased by a single-storey, mirror-clad structure, the concept store is surrounded by an elaborate false facade wall adorned with one million golden tiles. This intricate exterior design replicates Dior’s historic headquarters, with 300 windows punctuating the facade. The gleaming golden elevations rise dramatically above the store, creating a visual connection between Bangkok and Parisian elegance.
Beyond its opulent facade, the store features two plant-filled courtyards and a covered patio housing a café. The juxtaposition of lush greenery and luxurious materials enhances the visitor experience, offering a serene escape in the bustling city.
The inner walls of the golden facade are lined with mirrors, seamlessly reflecting the exterior of the concealed store within. This design creates a captivating interplay of light and space, further emphasising Dior’s dedication to blending heritage with innovation.
Dior Gold House represents the brand’s commitment to bringing its legacy and aesthetic to new markets while creating immersive, culturally relevant spaces. The Bangkok store not only celebrates Dior’s design heritage but also establishes a new landmark for luxury retail in the region.
