Greenlam Industries Ltd., a global leader in decorative surfaces and substrate solutions, proudly unveiled its latest product innovations at Interzum 2025, held from 20 to 23 May in Cologne, Germany. As the world’s leading trade fair for furniture production and interior design, Interzum hosted over 1,600 exhibitors from more than 57 countries. At this prestigious event, Greenlam was honoured with the INTERZUM – RED DOT Award for High-Quality Product 2025.
A proud Interzum participant for over two decades, Greenlam made history this year by becoming the first Indian wood panel brand to receive this distinguished accolade. The award was presented for its groundbreaking Aurix Collection by Greenlam MFC, which made its international debut at the exhibition — a landmark achievement for the brand. This esteemed recognition reinforces Greenlam’s dedication to innovation, design excellence, and cutting-edge material development.
The Aurix Collection by Greenlam MFC represents a significant breakthrough in surface design, combining exceptional tactile quality with a profound cultural narrative. Drawing inspiration from ancient Indian interpretations of light and colour, Aurix reimagines the vibrancy of the subcontinent through a sophisticated blend of rich tones, Italian creativity, and advanced craftsmanship.
Exclusively crafted for the Greenlam MFC range, the Aurix surface results from a close collaboration between CARRARA SRL (Italy) and leading European surface texture manufacturers. This partnership has produced a truly innovative surface that excels in aesthetics, performance, and sensory experience.
Commenting on this notable achievement, Ms. Parul Mittal, Director, Greenlam Industries Ltd., remarked: “Representing Greenlam Industries at Interzum is always a privilege, but this year holds particular significance. We are proud to be the first Indian company to receive the INTERZUM – RED DOT Award for High-Quality Product for our Aurix Collection — a global recognition of our commitment to sophisticated aesthetics and sustainable material innovation. It is indeed a moment of great pride to represent India and be celebrated on such a globally esteemed platform.”
In alignment with Interzum 2025’s theme, “Rethinking Resources: Circular and Biobased Solutions”, Greenlam showcased a compelling portfolio of next-generation surfacing solutions. The exhibition featured flagship collections including Greenlam High-Pressure Laminates (HPL), Greenlam Compacts, AFX (anti-fingerprint surfaces), Exterior Grade Clads, the Stratus range for tabletops and kitchen surfaces, and Greenlam MFC.
The display drew strong interest from global visitors, designers, and architects, further reinforcing Greenlam’s reputation for innovation, quality, and design-driven thinking in the international arena. The brand’s thoughtfully curated booth and immersive experience highlighted its unwavering commitment to excellence in surface solutions.
For more information, visit: https://www.greenlamindustries.com/
