Few names carry the weight and respect of Alstone, with years of dedication to innovation and quality, Alstone has established itself as a leader in its field. Mr. Sumit Gupta– The Managing Director of Alstone, interestingly, first encountered he concept of Aluminium Composite Panels during an overseas trip at the age of twenty-three. Recognising its immense potential in the construction and building sectors, he was inspired to initiate domestic manufacturing of ACP in 2004—a decision that set him on a transformative path. Nearly two decades later, Sumit Gupta proudly regards himself as an evangelist for ACP, championing its innovation and application within the industry.
WFM Media Recently Had The Honour Of Engaging In A Candid Conversation With Mr. Gupta- Whose Strategic Vision Has Enabled Growth.
Our discussion not only explored the futuristic Alstone Alcomb – aluminium honeycomb panel product range but also revealed the qualities that define Mr. Gupta as a leader. Join us as we get into this immersive visual journey and uncover a true leader!
Q. Could You Share Your Insights On Alstone And Reflect On Your Journey Within The Industry?
Takes me back to 2004, Alstone has made remarkable progress in the building materials industry, establishing itself as a trusted name among architects, façade consultants, government departments and developers. With a commitment to innovation, Alstone has introduced a range of products in cladding, including metal-based HPL, louvres, and unique wooden finishes – firsts in the Indian market. Most recently, we have launched honeycomb panels, further enhancing our product lineup. The past two decades have been both fascinating and fruitful for us, yet we recognise that our journey is just beginning. Feels extremely satisfactory to witness Alstone standing as a distinguished brand in the exterior cladding market.
Q. Alstone Began As A Family Enterprise. What Key Strategies And Principles Propelled You To Become A Market Leader? Also, What Would You Consider Your Guiding Mantra For Success?
I took this unique opportunity to build Alstone from the ground up. While my father and elder brother were involved in the real estate sector, it didn’t resonate with me; I felt a strong calling to forge my own way in the building materials industry. This decision marked the beginning of Alstone. My father has always been a significant influence in my life, my first role model, whose guidance shaped my understanding of business. Over the past 20 years, his wisdom and support have got us through.
Q. There’s An Innovative Product Line That Has Been Introduced By Alstone Alcomb (Aluminium Honeycomb Panels). What Was The Inspiration Behind This Product Range?
Architects and façade consultants are looking beyond Metal Composite Panel (MCP) and are asking for materials that are non-combustible and environmentally friendly. After spending two decades in this industry, I’ve noticed a real shift. Honeycomb is truly exciting and has the potential to shake up the architectural world!
I discovered Honeycomb during my travels and exhibitions, and I was curious. While some are aware of it, many still aren’t sure where to find the right suppliers or how to install it properly. That also made us step up and become the go-to manufacturer of Honeycomb panels in India.
We’re not just providing a product; we are offering a complete wall solution with easy installation systems. We have just opened a facility in Rajasthan. I genuinely believe that Honeycomb has a bright future ahead, perfectly suited for the demands of modern architecture.
Q. Given That India Is A Price-Sensitive Market And Aluminium Honeycomb Panels Are Relatively Premium Products, Do You Believe They Will Find A Receptive Audience Here?
India is a huge market with a wide range of product categories. While there is a segment focused on cost-effectiveness, there is also a niche that seeks premium, high-quality offerings—specifically those that are non-combustible, lightweight, durable, eco-friendly and sustainable. We are confident that Honeycomb will resonate with this niche market and be met with enthusiastic reception.
Q. What Size Options Are Available For The Aluminium Honeycomb Panels?
Honeycomb panels come in various thicknesses and specifications. Taking immense pride in saying that Alstone is the only company in India that can supply single panels up to 9 meters long. This feature allows architects to design façades without any joints. The panels are also available in widths of up to 1.5 meters, and the coil thickness can range from 0.5 mm to 2 mm. The total thickness of the product can range from 6 mm to 200 mm, offering a broad selection for architects.
Q. Could You Provide An Overview Of Your Manufacturing Facilities And Research & Development Capabilities?
Our manufacturing facility in Behror, Rajasthan, situated just 120 kilometres from Delhi, is equipped with the latest machinery to manufacture high-quality Honeycomb panels in a range of sizes. Our R&D team operates to innovate applications for Honeycomb beyond cladding, including ceilings, wall panelling and sun louvres. This versatile product offers various possibilities, and we are working our way up to utilise it to its full potential.
Q. Is The Installation Process For Alcomb’s Aluminium Honeycomb Panels Fundamentally Different From That Of ACP Panels? Additionally, Will There Be Comprehensive Guidelines Or Support Provided For The Installation?
I mentioned this earlier, Alstone offers a complete wall solution for Honeycomb panels. Our in-house design team collaborates with architects, consultants, and clients to develop tailored fixing systems for each project. We have created three silicon-free fixing systems that enhance the beauty of Honeycomb panels by preventing the silicon bleed often seen on cladding over time. While the installation process differs slightly from ACP panels, this approach adds significant value to the final product.
Q. Do You Believe That Honeycomb Panels Might Ultimately Replace ACP in The Future, And How Do Their Respective Lifespans Compare?
That’s hard to say. While ACP continues to be a cost-effective solution with a lifespan of 10-12 years, particularly in the retail segment, Honeycomb is set to become the preferred choice for larger projects. It’s 100% aluminium construction not only offers durability that can exceed 20 years, but also positions it as a sustainable option. With a lightweight design that reduces dead load, Honeycomb enhances structural longevity while promoting eco-friendly building practices.
Q. Alongside Your Aluminium Honeycomb Panels, You Provide Aluminium Louvres. In A Market Where PVC Louvres Are Commonly Seen, What Distinguishing Features Make Your Product Stand Out?
There are numerous options for louvres, including PVC, WPC, aluminium, and charcoal. However, the composite louvres we manufacture stand out with a premium finish, whether resembling wood, granite, or marble, that is unmatched by WPC, PVC, or powder-coated aluminium alternatives. This exquisite finish is precisely why clients are willing to invest in our product, reflecting their appreciation for quality.
Q. What Challenges Did You Face In The Production Or Installation Of Honeycomb Panels, And Do You Consider It Important To Educate End Users About Their Distinctive Features And Advantages?
Understanding that Honeycomb is still a niche product, it requires significant education for architects, consultants, and clients about its benefits and installation methods. We ensure there’s awareness, aiming for widespread adoption in major projects—especially airports, metro stations, and government buildings—within the next 2-3 years.
While architects and consultants play a crucial role in recommending the right specifications, there can sometimes be a knowledge gap. They must guide clients in choosing the best products, considering factors like height, wind pressure, and project location. We work closely with these professionals to ensure they fully understand Honeycomb, enabling them to make further informed recommendations.
Q. What Is The Potential Scope Of Honeycomb Panels In Residential Projects?
Indeed, it is suitable for residential projects, offering solutions for façades, ceilings and wall panelling. While our current focus is on commercial and institutional buildings, we anticipate a future where the residential sector will increasingly look out for this innovative product.
Q. Considering That The Panels Can Reach Lengths Of Up To 9 Meters And Widths Of 1.5 Meters, Are There Any Logistical Challenges You Anticipate In Their Handling And Transportation?
Let’s be considerate here, transporting 9-meter-long panels presents certain challenges, which is why we typically recommend that clients design facades around 6-meter panels for ease of transport. However, should the need arise for longer panels, we are more than willing to arrange transportation, with the disclosure that this may incur additional costs.
Q. Does Honeycomb Provide Any Thermal Or Acoustic Insulation Benefits Also? How Does It Align With Sustainability Considerations?
Absolutely! Honeycomb delivers exceptional thermal and acoustic insulation tailored to specific product specifications, ensuring optimal performance. With an efficiency rate, less than 0.5% of material is wasted during production. This remarkable product is not only 100% recyclable but also retains significant value; I believe its scrap value after 20 years will be comparable to the initial investment made by clients.
As a fully sustainable and eco-friendly solution, Honeycomb can be completely recycled, leaving no waste behind, making it a wise choice for environmentally conscious projects.
Q. Would It Be Accurate To Designate The Honeycomb Product As Either A “Make In India” Or “Made In India” Offering?
Absolutely! 100%! For our aluminium skin, we meticulously source coils from Hindalco, coat them in-house and utilise these expertly coated coils to craft our Honeycomb panels, ensuring that the entire process is conducted internally. We provide our clients with four-sided closed, ready-to-use panels, eliminating the need for on-site fabrication, much like the convenience offered by DGU panels in the glass industry. Each panel is precision-cut to size, fully enclosed on all sides, and primed for installation.
Q. “Think Cladding, Think Alstone” Is A Memorable Tagline. What Inspired Its Creation?
We revamped Alstone’s branding over the past two years, and after a lot of brainstorming, we came up with “Think Cladding, Think Alstone“. We wanted to create a tagline that would associate Alstone with cladding in the minds of our target customers, and we believe this line reflects our brand perfectly.
Q. In This Era Of Influencer Marketing, What Inspired You To Bring On Kartik Aryan As The Brand Ambassador, And What Was The Thought Process Behind Featuring Such A Well-Known Face In The Industry?
The cladding industry, particularly in aluminium composite panels, had not previously embraced a brand ambassador. We chose this approach by introducing Kartik Aryan as the face of Alstone, as his vibrant and youthful persona aligns perfectly with our brand’s commitment to growth. We are confident that this collaboration will enhance Alstone’s value and resonate with our target audience.
Q. What Trends And Transformations Do You Foresee For The Cladding Industry In India In The Next Five Years?
The ACP market is growing, especially in tier 2 and tier 3 cities. However, in tier 1 cities, larger projects are increasingly moving away from ACP. This shift positions Honeycomb for strong growth in the coming years. Its many advantages are likely to appeal to architects and façade consultants, making it an attractive option lately.
Q. Is There A Particular Quote Or An Experience That Profoundly Inspired You On Your Journey?
Yes! I thoroughly believe that “The one constant in an organisation should be growth”. Whatever happens, whether positive or negative, growth should always be the focus of the organisation. That’s the mantra I follow every day.
Q. Alstone Has Maintained Its Relevance Over The Years, And While I’m Sure There Are Many Contributing Factors, What Would You Consider The Key Aspect That Underpins Your Success?
A strong team is the key to our success. While our products are exceptional, it is our dedicated team, from sales to production, that truly sets us apart. In any organisation, the real strength lies in the people behind the machinery—every achievement, whether big or small, is a testament to the team’s hard work. I fully credit my team for Alstone’s accomplishments; they are Alstone’s greatest asset.
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