In an exclusive interview with Window & Façade Magazine, Sanmukh Bawa talked about the journey of The Glass Company, the products they offer in the market, the benefits of their products, and so on… Excerpts…
Q. Can You Briefly Introduce The Glass Company And Its Core Values?
GenVue Technologies is a company I founded after years of working in façade and glass innovation. The idea was simple — to explore how glass could do more. Not just remain passive, but actively contribute to building performance. That’s what led us to develop solutions where glass can generate energy, display content, and respond to the surrounding environment.
At the heart of GenVue is our belief in making buildings active. Everything we create is rooted in that principle — using glass in ways that support sustainability, encourage innovation, and respect the architect’s design intent. These values guide us through every stage of our work — from product development to project delivery.
Q. How Does The Glass Company Position Itself In The Competitive Glass And Façade Industry?
We position GenVue as a technology enabler within the built environment. Our expertise lies in integrating groundbreaking innovations — such as transparent media glass, building-integrated photovoltaics (BIPV), and dynamic shading systems — into scalable architectural applications. While many in the industry focus on marginal improvements, we pursue transformative shifts. Our Power Motion system, for instance, combines solar energy generation and digital display within a single transparent unit. This is the direction in which architecture is headed, and GenVue is proud to be leading the way.
Q. What Are The Flagship Products Or Solutions Offered By The Glass Company?
GenVue offers a portfolio of future-forward products:
- GenVue Motion: Transparent media glass that transforms buildings into digital canvases.
- GenVue PowerSkin: High-efficiency BIPV glass panels for on-site energy generation.
- GenVue Aether: Transparent solar glass with up to 90% transparency and 10–20% energy efficiency.
- GenVue Shade: Smart glass solutions using SPD, electrochromic, and photochromic layers for adaptive control.
All our technologies are engineered for seamless integration into façades, skylights, curtain walls, and urban furniture, offering both form and function.
Q. Architectural Projects Today Demand A High Degree Of Customisation. How Does Your Team Respond To Such Client-Specific Needs?
Customisation is central to our approach. We engage early with architects and façade consultants to co-create tailored solutions. Whether it’s tuning the transparency levels of Aether solar glass, adapting the pixel pitch of a media display, or engineering multilayer laminated units for curved surfaces, our technical team works closely with clients to ensure seamless integration and exceptional performance. We also offer full feasibility analyses, performance simulations, and prototype fabrication.
Q. What Sustainability Measures Does The Glass Company Implement Across Its Product Range And Manufacturing Processes?
Sustainability is integral to GenVue; it is the genesis of our product innovation. Every product is designed to contribute directly to energy efficiency, decarbonisation, and circularity. Our BIPV panels reduce reliance on grid electricity, and our dynamic glazing systems lower HVAC loads by managing solar gain. We also collaborate with global manufacturers committed to low-carbon fabrication, responsible sourcing, and recycling practices. We believe sustainability must be embedded at the material, product, and system levels.
Q. What Trends Do You Foresee In The Architectural Glass Industry, Especially In The Indian And Middle Eastern Markets?
The most prominent trend is the convergence of digital, energy, and material innovation. Architects are now seeking façades that not only look iconic but also contribute to operational sustainability. In markets like India and the Middle East, extreme climate conditions make solar control and energy generation imperative. We foresee rapid adoption of dual-function façades — those that communicate and power buildings simultaneously. Media-integrated solar glass, like our GenVue PowerMotion, is uniquely positioned to meet these evolving demands.
Q. Architects Today Are Pushing The Boundaries Of Design. How Does The Glass Company Support Complex Or Customised Façade Geometries?
We thrive on complexity. Our technologies are modular and adaptable, allowing us to work across double-curved surfaces, freeform geometries, and unconventional structures. Having worked on globally acclaimed projects such as the Apple Campus and flagship retail stores, we bring the engineering expertise needed to deliver precision-fitted solutions. Our team provides full 3D modelling, custom development, and mock-up validation to ensure that aesthetic ambition is always matched by performance reliability.
Q. What Are The Key Types Of Glass You Recommend For Façades — Especially For Projects Requiring Solar Control, Thermal Insulation, Or Safety?
Our recommendations are always context-driven. For hot climates, we suggest combining GenVue Aether solar glass with low-E coatings for optimal solar control. For dynamic thermal management, GenVue Shade offers electrochromic or SPD layers. For projects prioritising clean energy without compromising façade design, GenVue Power Skin delivers high-efficiency BIPV integration. Each type is selected not in isolation but as part of a larger system strategy focused on energy, safety, and aesthetics.
Q. What’s Your Outlook For The Façade And Glass Industry Over The Next 5–10 Years?
The façade is becoming the most valuable real estate of a building. Over the next decade, we will see every surface tasked with generating energy, broadcasting content, or responding to its environment. Façades will evolve into multi-sensory, intelligent systems. As urban centres pursue net-zero goals, demand for technologies like BIPV and media glass will surge. GenVue intends to be a defining force in this transformation, setting benchmarks in integration, transparency, and energy performance.
Q. What Is Your Vision For The Next 4–5 Years?
Our vision is to accelerate the global transition to active building skins. We aim to expand our international presence, deepen our IP portfolio, and scale up production of our hybrid glass technologies in new geographies. Our goal is for GenVue to become synonymous with intelligent façades that combine clean power, digital interactivity, and architectural elegance. Through innovation, partnership, and purpose, we will help cities become not only smarter but also more sustainable and inspiring places to live.
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