Encraft Pvt Ltd, one of India’s foremost manufacturers of aluminium and uPVC fenestration solutions, has inaugurated its landmark Experience Centre — a milestone moment graced by celebrated interior designer and entrepreneur Gauri Khan as chief guest. The event marked a bold step forward for a company that has been quietly reshaping India’s facade and partition industry since 2006.
Speaking exclusively at the inauguration, Director and CEO of the DCJ Group Avanish Singh Visen outlined the vision behind the sprawling centre, emphasising that it is far more than a conventional showroom. “This is not simply an experience centre,” Visen said. “People come here to experience the future — to understand what is possible for their buildings, their projects, and their design ambitions.” The centre features soaring installations, including aluminium sections reaching heights of up to 15 feet, with configurations extending to 19-plus feet, offering visitors a true-to-scale sense of how the products perform in real architectural contexts.
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Avanish Visen says, a standout highlight of the centre is its dedicated German testing zone, where visitors can witness live performance tests — including water drainage, air infiltration, and structural integrity assessments — on aluminium systems under real conditions. “Anyone with a curious mind, anyone who wants to truly understand what they are specifying, can come here and experience it firsthand,” Visen noted. The space also showcases a comprehensive portfolio of solutions, including fire-rated doors, internal partitions, glass railings, and complete office fit-out systems.
Encraft’s model mirrors that of the best global trade brands. The company operates Experience Centres across the country through a franchise and partnership model — both for its aluminium and uPVC product lines — making premium specification resources accessible well beyond metros. Visen was candid about the brand’s mission: “Our UPC experience centres and our aluminium centres work with partners through a shared-value model. We want to cover the length and breadth of this country.”
Visen was equally emphatic about Encraft’s broader role as an educator in the value chain. Founded in 2006, the company has for nearly two decades invested in training architects, fabricators, and even installation teams for nearly two decades. It regularly hosts seminars, influencer meets, and college outreach programmes, welcoming architecture students to understand how design intent must be matched by quality fabrication and precise installation. “The right product must be designed correctly, fabricated correctly, and installed correctly — only then is the complete impact achieved,” he said. Encraft also offers certification programmes and conducts webinars and on-site walkthroughs for its trade partners.
Looking ahead, Visen hinted that Encraft’s ambitions stretch beyond fenestration. “In the coming days, you may see many more product categories under the Encraft umbrella,” he said, positioning the company as a complete building-solutions provider rather than a single-category manufacturer. For an industry that has long struggled with a perception that aluminium and uPVC are commodity products, Encraft’s Experience Centre — and the philosophy behind it — signals a decisive shift toward design-led, education-first engagement with the market.
