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SIS Queenstown Guduvanchery, Chennai

By: Pramod Jain, Creative Architects and Interiors (CAI), Chennai

SIS Queenstown, a residential township in Guduvanchery, near Chennai, brings together the concepts of comfortable living and luxury. Classical European architecture interspersed with lush greenery set SIS Queenstown apart, lending the township its distinct identity. With 424 housing units and an array of amenities and conveniences, the project raises the bar of urban living in the upcoming suburban neighborhood.

The project is spread across 5.4 acres with five seven-storied towers arranged around a grand central courtyard. Thirteen daily convenience shops, such as an ATM, department store, etc., are housed in the tower along the main road that both residents and locals can easily access. Centered on a people first approach, the township offers its residents an improved quality of life with a focus on creating a comfortable micro climate. Various active and passive design strategies come together to create an energy-efficient, sustainable township.

SIS Queenstown - Luxury, comfort and convenience under one roof
SIS Queenstown – Luxury, comfort and convenience under one roof

The spatial planning and orientation of the towers keep the central courtyard shaded throughout the day, while the 30,000 sq ft of landscaped gardens help mitigate the heat island effect. A building façade is a chance to imply the emphasis on design. Most commercial and residential buildings settle for standard designs that meet structural regulations, although they lack any sort of character, which, in turn, has a detrimental effect on the places we live in, with buildings all lacking the various ways a façade can be utilised and made advantageous.

As well as being aesthetically pleasing, a building façade also plays a vital role in energy efficiency and linking the exterior building design to the interior design. For SIS Queenstown, we drew inspiration from classical European architecture to elevate the façade. We integrated various classical design elements seamlessly to achieve a cohesive look. Elaborate and ornate details combined with modern-day materials throughout the project create a luxurious experience for its residents.

A Grand porte-cochere, elaborate entrance lobbies, and intricately detailed Roman arches and colonnades helped us achieve beautiful symmetric elevations that define the project, adding to the premium experience. Conceptualised as a peaceful and serene township, SIS Queenstown is designed to offer luxury, comfort, and convenience under one roof. With its European architectural elements reminiscent of the classical era, the project takes a sustainable approach to elevate the urban living experience.

Quick Facts:

  • Project: SIS Queenstown
  • Location: Guduvancheri, Chennai
  • Client: A. Nawaz Hussain
  • Architect: Varsha Jain
  • Materials used for façade & fenestration: Beige travertine stone and black square tiles
  • Commencement Date: 2015
  • Completion Date: 2022

Pramod Jain, Creative Architects and Interiors (CAI), Chennai


Pramod Jain is the Founder, and heads the operations at Creative Architects and Interiors (CAI), a multi-disciplinary architecture, interior and project management firm based in Chennai. Founded by Varsha Jain and Pramod Jain in 1996, the firm’s two-and-a-half decades of expertise extends to residential bungalows, mass housing, hospitality, commercial, healthcare, institutional, cultural and religious architecture. The firm has successfully delivered over 1000 projects to date across the country. Pramod is lauded for his work on large scale projects for public and private sectors, the central and state government of India and equally across various residential, commercial, hospitality, and institutional typologies. He is responsible for CAI’s attention to detail and complexities, and his unique approach to design anomalies set the firm apart from its competitors. He drives collaboration, innovation and policy compliance, defining powerful, insightful, and high-quality work. He considers the contextual reality of any project site to be the primary building block of wholesome design. Gauging the natural milieu of the project, he makes prudent decisions in optimising the building economics of projects. He has made CAI a force to be reckoned with in the building industry, and public and private sectors. His business acumen and strong technical knowledge have been instrumental in making the firm what it is today. With a PGPCM degree from NICMAR Pune, he has over 27 years of operational skills in his repertoire. His expertise lies in integrating sustainable design into sensitive practices toward the environment. Moreover, he leads larger fit-outs and operations handled by the studio, including the PMC department. He is an Accredited Professional of the Indian Green Building Council.

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