By: Anoj Tevatia, Design Forum International
AIPL Joy Street has established itself as a one-stop entertainment hub for the residents of Gurugram. With a design that steps beyond conventional malls, the open concept mall enjoys a prime location on a 4-acre acutely angled site in Sector-66, with several residential projects in the vicinity. The planning of Joy Street was a keen design challenge, the main parameters of which were the creation of an experiential shopping destination with greater visibility to all shops and an image ability that aroused interest and excitement in the shopper.
Divided into an assortment of functions on different floors, the building resolves the odd geometry of the plot by creating a stepped façade, thereby resulting in increased opportunities for interaction in the front as well as uniform internal courtyards. This staggered design of the built fabric increases the frontage of the retail area, which is divided into primary, secondary and tertiary spaces, allowing for a dynamic array of retail spaces. The carefully designed open courts and plazas around the building serve as variously themed streets that bring a strong character to the space and increase the walkability of the visitors.
Breaking away from the commonly found boxes of glass and steel, this new-age shopping precinct embodies a Disney-meets-Mediterranean flavour in its colour palette and built volume elements. Adding to the dynamism of the façade is the clock tower rising on the West corner of the building, providing shade to Food Street on the ground floor by virtue of its position on the plot. Along with installing strips of humidifiers, this is one of many ways the building creates self-shading and thus thermal comfort against the hot and dry climate typical of its context.
The opposite side of the building creates The new-age shopping precinct embodies a Disney-meets-Mediterranean flavour in its colour palette and built volume elements an entirely different visual environment with an open staircase that runs adjacent to several shop windows. The two ends of the façade come together to combine all the elements into a dynamic composition.
The lower three levels of the tower house the multiplex, whereas the food court spans the entire second floor. The court opens onto an expansive terrace that provides a visual treat and a point of attraction to those driving on the road adjacent to the site, while cozy alcoves provide for a more private setting. Floors five to eight have dedicated office spaces with flexible areas combined with a wide array of amenities. The top nine floors are dedicated to luxury serviced apartments that are fully furnished and decorated to provide a sophisticated yet comfortable living. The top floor houses a luxury spa, a calming pool offering a breathtaking view, and a rooftop cafe and bar. Joy Street is a complete destination offering work, play, leisure and shopping all at once, under the same roof.
• Project: AIPL Joy Street
• Location: Sector-66, Gurugram
• Client: AIPL (Advance India Pvt. Ltd.)
• Principal Architect: Design Forum International
• Design Team: Team Anoj Tevetia, Goonmeet Singh Chauhan
• Site Area: 3.95 acres (16010 Sq m)
• Built-Up Area: Approx. 37500 Sq m (superstructure), Approx 22000 Sq m (basement area)
• Start Date: June 2017
• Completion Date: December 2021