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Aludecor and Nedzink join hands to revolutionize the sustainable façades in India


India’s leading manufacturer of Metal Composite Panels, Aludecor, and world’s leading manufacturers of rolled Zinc materials, Nedzink, have signed a Memorandum of Understanding to galvanize the use of sustainable building material solutions. The two giants of the building materials segment are all set to revolutionize the Indian construction industry by introducing environment-friendly and sustainable solutions.

Ashok Kumar Bhaiya CMD Aludecor
Ashok Kumar Bhaiya CMD Aludecor

Nedzink’s partnership with Aludecor is a milestone in India’s building material sector. Nedzink from the past 130 years is providing Zinc in buildings for façades and roofings across the globe, and this sustainable metal has enormous potential in India’s underserved but growing market. Aludecor who has been offering unique façade products for over 20 years, is enhancing its sphere of influence and adopting innovative sustainable solutions.

The two giants have decided to team up to bring rolled Zinc products to India, leveraging Nedzink’s renowned world-classlass zinc manufacturing capabilities.

“This is a great moment for the nation wherein two of the leading players from the field are joining hands together to bring a green, sustainable and recyclable product to the country. Zinc as a metal is more durable, 100% recyclable, long-lasting, maintenance-free, low greenhouse gas releasing, self-healing, and consumes less energy compared to other metals from mining to production. The benefits of Zinc for society are immense.” says Aludecor CMD Ashok Kumar Bhaiya.

“We will be providing rolled titanium zinc for applications in façade cladding, roofing, and other innovative applications,” Ashok Kumar Bhaiya added.

India has ranked third in the world for LEED-certified green buildings (representing nearly 2.8 million gross area square metres (GSM) of space) in 2021 in the US Green Building Council (USGBC) annual list. This product is going to add a lot of value to India’s growing prowess of green-certified buildings.

Aludecor and Nedzink join hands to revolutionize the sustainable façades in India

The total market size of Metal façades in India is approximately Rs 4000 crores and is set to increase to over Rs 5,000 crores in the next two years. Out of this, zinc metal façade products, currently contribute less than one percent which is expected to grow to 5% in the next 2-3 years thus, becoming a 250 crores market. “Aludecor is targeting Rs. 1100 Crores revenue turnover by 2025 from the addition of new products to its portfolio and export business”, informed CMD, Ashok Kumar Bhaiya.

Aludecor and Nedzink join hands
Dr. PR Swaroop, Director General- Construction Industry Development Council (CIDC) | Ashok Kumar Bhaiya- Chairman & Managing Director, Aludecor | Erwin Smeets, Group Business Development Director, NedZink | Ashok Khurana – Director General (Retd), Central Public Works Department

“India is a key market for us and we will be focusing aggressively with Aludecor to popularize the product here. With NedZink’s advanced technology and expertise in producing high-quality titanium Zinc sheets sustainably produced in our plants, Indian consumers are going to experience a product which is long-lasting and sustainable,” says Erwin Smeets, Group Business Development Director, NedZink.

Aludecor is aggressively expanding the manufacturing capacities by adding another factory which is going to be commissioned before the year’s end at Haridwar. This would increase the total coating capacity of Aludecor to 22000 metric tons.

“To qualify as a Green Building there are certain criteria such as usage of Sustainable materials and using sustainable construction practices. A green building is an architectural space that is created from natural and sustainable materials as well as formed using a process that does not significantly damage the environment around it. It is in sync with Prime Minister Narendra Modi’s vision and India’s commitment to protecting the environment.

It is also necessary to have skilled installers, to bring complete satisfaction to the customer,” says Dr. PR Swarup, Director General, Construction Industry Development Council (CIDC).

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