Quality Has Never Been An Afterthought – It Has Always Been Our Foundation

Avanish Singh Visen is the Director & Chief Executive Officer at DCJ GROUP and has more than a decade of industrial experience in various industrial sectors like automotive, IT, home appliances, polymer and fenestration industries, primarily in supply chain operations and sourcing management. He has served different industries in various key positions, including companies like Lenovo, Videocon, Mahindra, Tafe, etc. Visen says that for him, each customer is a person with diverse needs and requirements, and each one is treated as a partner effectively, reliably and honestly. With a smile and motivation to do his best, he gives each client the highest level of service. Visen is a highly accomplished professional with 23+ years of experience in operations, supply chain and business management. He has more than a decade of experience in the uPVC fenestration Industry alone. Avanish Singh Visen Director & CEO Encraft India Pvt. Ltd. (DCJ Group)

Q. DCJ Group Traces Its Roots Back To 1961. Could You Take Us Through The Journey From D.C. Jain’s Early Work In HDPE And PVC Extrusion To The Birth Of ENCRAFT?

The story of ENCRAFT is built on the legacy of DCJ Group, which began in 1961 under the visionary leadership of Shri D.C. Jain. Long before modern fenestration became an organised industry in India, the Group established itself in polymer processing, PVC extrusion, and engineering solutions. Over six decades, we have developed deep manufacturing expertise, invested in advanced technologies, and built a culture centred on quality and innovation.

As India’s construction sector evolved, we recognised the growing demand for energy-efficient, durable, and aesthetically superior doors and windows. ENCRAFT was established to meet this need by combining our extrusion expertise with world-class fenestration technologies. Today, ENCRAFT represents the natural progression of our manufacturing journey, offering premium uPVC and aluminium systems that reflect engineering precision, sustainability, and contemporary design.

Q. ENCRAFT is India’s First uPVC Profile Brand With Rohs Compliance And Lead-Free Formulations Conforming To EN 12608. What Shaped This Manufacturing And Quality Philosophy?

Quality has never been an afterthought – it has always been our foundation. From the beginning, we chose to manufacture lead-free, RoHS-compliant uPVC profiles conforming to EN 12608 because we wanted to deliver products that meet global environmental and performance standards rather than simply satisfy local requirements.

Our philosophy extends beyond the profile itself. Every stage – from raw material selection and extrusion to fabrication, hardware integration, glazing, and installation—is governed by strict quality controls. This commitment has helped position ENCRAFT as a trusted brand among architects, developers, fabricators, and homeowners. Customers choose ENCRAFT because they know they are investing in products that combine durability, sustainability, safety, and long-term performance.

Q. How Does ENCRAFT Decide Which Fenestration Systems To Introduce, And How Closely Is Product Development Linked To The Needs Of Indian Architects And Homeowners?

Our innovation strategy is entirely customer-driven. We regularly engage with architects, builders, fabricators, and homeowners to understand evolving design trends, climatic requirements, and functional expectations. Product development begins with solving practical challenges rather than simply expanding our portfolio.

As Indian architecture embraces larger glass openings, minimalist aesthetics, better insulation, and higher security standards, our solutions have evolved accordingly. Systems such as Tilt & Turn, Lift & Slide, and our unique CFGI glazing technology were introduced to enhance functionality while maintaining structural performance. Every new product reflects a balance between global innovation and India’s unique environmental and architectural requirements.

Q. What Prompted ENCRAFT To Expand Into Aluminium Doors, Windows, And Façade Systems, And How Do These Complement Your Core uPVC Range?

Architecture today demands greater flexibility, and our customers increasingly seek comprehensive fenestration solutions rather than a single material option. Expanding into premium aluminium systems was therefore a strategic step that complements our strong uPVC portfolio.

While uPVC remains an excellent choice for thermal insulation, energy efficiency, and residential comfort, aluminium offers slim sightlines, larger spans, and exceptional structural strength for premium residences, commercial buildings, and façades. Together, these product lines enable ENCRAFT to serve a wider range of architectural applications while offering customers the flexibility to select the most appropriate solution for their specific project requirements.

Q. How Has The Indian Fenestration Market Evolved In Recent Years, And How Has Encraft Adapted To These Changing Expectations?

The Indian fenestration market has matured significantly. Homeowners today are far more informed and evaluate windows not only on appearance but also on thermal performance, acoustic insulation, security, sustainability, and lifecycle value. At the same time, architects are increasingly designing spaces with larger openings that maximise daylight and connect interiors with nature. To address these changing expectations, ENCRAFT has continuously invested in product innovation, manufacturing automation, quality assurance, and nationwide service capabilities. We have expanded our product portfolio, strengthened our fabrication network, and focused on delivering complete, high-performance systems rather than individual products. As the market becomes more quality-conscious, we believe trusted brands with strong engineering capabilities will continue to lead industry growth.

Q. What have been the biggest challenges in scaling ENCRAFT’s integrated model from extrusion to fabrication and installation, and how has the team addressed them?

Maintaining consistency at scale is perhaps the greatest challenge in any manufacturing business. Managing raw material quality, developing skilled fabrication capabilities, ensuring timely deliveries, and maintaining installation standards across a nationwide network require constant attention and disciplined processes.

Our approach has been to invest heavily in manufacturing technology, workforce training, process standardisation, and quality monitoring. We work closely with our channel partners through regular technical support and skill development programmes to ensure every ENCRAFT installation reflects the same quality standards, irrespective of location. Our integrated manufacturing model gives us greater control over quality and enables us to deliver a consistently superior customer experience.

Q. Where Do You See India’s uPVC And Aluminium Fenestration Industry Heading, And What Needs To Change For The Sector To Reach Its Full Potential?

The future of India’s fenestration industry is extremely promising. As urbanisation accelerates and sustainable construction becomes a national priority, demand for high-performance windows and doors will continue to grow. Energy-efficient buildings, smart homes, and premium architectural designs will increasingly drive product innovation.

However, the industry also needs stronger awareness around quality standards, proper installation practices, and lifecycle performance. Customers should evaluate windows as long-term building investments rather than commodity products. Greater adoption of international standards, skilled installation practices, and stronger regulatory frameworks will further improve product quality across the industry. Companies that prioritise innovation, sustainability, and customer education will play a key role in shaping this future.

Q. How Does Gauri Khan’s Design Sensibility And Influence Align With Encraft’s Vision For Modern, Premium Fenestration?

Gauri Khan embodies elegance, sophistication, and timeless design – qualities that perfectly reflect ENCRAFT’s brand philosophy. Modern windows are no longer viewed as purely functional components; they have become defining architectural elements that influence the character and experience of a space.

Her association with ENCRAFT reinforces our commitment to delivering products that combine aesthetics with engineering excellence. Just as Gauri Khan believes thoughtful design transforms the way people live, we believe premium fenestration enhances comfort, natural light, energy efficiency, and overall living experiences. Together, this partnership celebrates the idea that beautifully designed homes deserve equally beautiful, high-performance doors and windows.