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AluPure Presents Majestic -The Sleek Interlock Sliding Door System
AluPure aluminium system – the brand of “profine India” has launched its new sleek interlock aluminium sliding door system “Majestic” for India and the International market. The launch of this sleek sliding door system was done by Mr Farid Khan, Director & CEO – profine India along with partners and other esteemed guests during Zak Doors and Windows Expo 2021 at Mumbai.
This system Majestic is being designed in accordance with the Indian building requirements and weather conditions by the German and Indian R&D teams. This will be a great fit for the market looking for sleek doors at an affordable price.
Mr Kamal Bajaj, Business Head – AluPure said “Majestic is not just for sleek aesthetics but a performance sliding door system and designed for tough weather conditions i.e. high wind load, water penetration and air permeability parameters. This will penetrate all market segments of the fenestration industry”.
The sleek and minimal slightness of the frame provides a wide opening and an unobstructed view of the outdoors. it is available in multiple colour options through powder and anodized coating solutions.
Sleek and affordable premium interlock sliding door system for all classes
Maximum shutter size 1.5 x 3 mtr
Glass thickness SG and DGU up to 32 mm
2 track and 3 track frame with SS guide rail and inside lip
Sleek fly mesh sash with transom optional
Sleek interlock width 33 mm, depth 120 mm
Rollers can bear a load of up to 300 kg
Multiple locking to ensure higher security
Available in multiple colour options
Low maintenance, eco-friendly and nonflammable
Durable comes with 10 years warranty
“Majestic could be Another Game-Changer for Alupure Brand”
Every fall comes with a rise… Could you please tell us about some of your products which you have launched? How are they different from other available products in the market?
The system which we have launched, known as “Majestic” from the Alupure brand, is a sleek interlock sliding aluminium door system. As far as the USP is concerned, it’s an interlock with 33 mm width and a depth of 120 millimetres.
This can do a single big panel of 1.5 mt widths and a height of 3 mt and can be of 6-panel door. Earlier we were having 3 more series – for residential and retail projects, and for high-end projects, which is called ‘Opulenz’. This particular system that we have launched is added to the affordable luxury segment.
This is a high mid-range product since, in Mumbai and the western part of India, there is a higher demand for premium products at an affordable price. So, we took the initiative with my team in India and in Germany to develop and launch this product. And, previously also, the Alupure series was much appreciated and very well taken by our customers. We are quite positive about the success of this product in the market. We are quite confident that this majestic series will also do wonders.
What are the standards and parameters you considered while manufacturing this product?
Considering water tightness and air permeability, all European norms were followed as they are the best in class. Up to a window load of 2.5 KPA, all the tests have been carried out, which was well appreciated by my whole internal team. So in terms of standards, parameters and quality, nothing has been compromised. The earlier series was also completely tested for its competence. All the vital requirements suggested by the structural team and by the architects are all being provided. We are quite confident that this could be another gamechanger for the Alupure brand.
Can it be used in supertall buildings?
Yes, it is suitable for high-rise buildings. As I mentioned above, it is apt for a wind load of 2.5 KPA and the product Opulenz is suitable for a wind load of 3.5 KPA. We have different systems for different sizes, different heights and different locations. So now the product ‘Majestic’ is more like a baby in our big basket.
Please brief us about the technology involved in the creation of this product.
As the market knows that we have been very innovative and we have been very sure of what we are giving to them, and that speaks of trust and their confidence in us. It is a German technology and a German product that is made in India.
How are you trying to market it in India and what kind of after-sales services you are going to provide?
As far as after-sales support is concerned, we will do it the same way we did with Opulenz and with the other products of the Alupure series, the same team is there to cater to this particular product as well. The channel partners will be briefed about the technical aspects and will be given training for this particular system and therefore they will pass it on to the market. So, everything will be serviced by our technical team who are based all across India. The technical knowledge will be transferred to the service team members.
What are the plans for the year 2022?
We expect the year 2022 to be very exciting for both Koemmerling and Alupure. We are planning a few more launches in Alupure and Koemmerling within this year. We are planning to celebrate 125 years of Koemmerling in 2022. This is going to be a very big event everywhere in the world.
Director and CEO
Farid Khan, Director and CEO, Profine India, has 24 years of experience in diverse industries serving in India and Middle East. He holds a Masters Degree in Business Administration with major in Marketing and Honours Degree in Chemistry.
A guiding force to reckon with in uPVC windows and doors industry in India and has been instrumental in establishing the footprints of profine GmbH, one of world’s leading manufacturers of uPVC profiles for windows and doors by forming the Indian subsidiary and setting up of local state of the extrusion facility in Vadodara, Gujarat. Under his leadership profine India with its brand Koemmerling is having further exponential expansion plans. He is focusing in making India the hub for export opportunities due to its strategic geographical location.