“Eternia’s Innovative Solutions Focus on Both Protection and Aesthetics”

By: NEHAL BAZARI, Eternia – Hindalco, Aditya Birla Group

Eternia Innovative Solutions Focus on Both Protection and Aesthetics

“Eternia envisions a world with windows, not walls – a world that’s greener, stronger, smarter, and overflowing with imagination.” – Nehal Bazari, Head of Marketing, Eternia – Hindalco, Aditya Birla Group.

In a rapidly changing world, our homes have taken on new roles, becoming multifunctional spaces for both work and leisure. At Eternia, we have made it our mission to create living spaces that are not only functional but also environmentally conscious and aesthetically pleasing. We want the world to Imagine windows and not walls.

We look up to the legacy of Hindalco and Aditya Birla Group to ground us in our values of innovation, and imagination and fostering an ecosystem of exacting quality. These values drive a strong, national footprint of authorised partners who go the extra mile for our customers. In an industry where timely delivery is paramount, our robust national presence comes with unmatched manufacturing and warehousing infrastructure to meet those expectations. We are the only fully integrated company in India, covering everything from bauxite mining to installed windows, providing customers with reliable and high-quality solutions. Our world-class design capabilities allow us to offer a range of global design experiences customized to cater to India’s diverse consumer segments.

Eternia’s innovative solutions focus on both protection and aesthetics. Less than 2% of windows in India are certified for essential functions like protection from wind, water, and air. Eternia addresses this gap with its WiWA© (Wind, Water, and Air) certified products, rigorously tested against international standards. This ensures superior protection.

Eternia’s commitment to aesthetics is exemplified by Duranium®, a patented aluminium alloy offering both strength and enhanced surface quality for custom coatings. To simplify decision-making for our customers, we’ve developed ‘Know your WiWA© score,’ an algorithm that helps customers choose the right window for their homes.

Safety and sustainability are paramount for Eternia. WiWA certification ensures protection, while anti-lift and anti-burglary locks enhance security. All our products are IGBC Green Pro certified, signifying our commitment to green building practices.

While the market for certified windows in India is nascent, Eternia envisions increasing demand for quality windows, accelerating market growth. We are excited about the path we are paving, as consumers increasingly seek quality and certified solutions, making it a collaborative journey for the industry’s growth.