Jotun Powder Coatings Unveils the Woodspiration Collection

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Jotun, one of the world’s leading paint and coating companies, added a brand new wood inspired collection to its growing portfolio. The Woodspiration Collection is an innovative powder coating solution that offers the aesthetic appeal of wood without compromising on strength and durability. Architects and designers want to bring the aesthetics of real wood to their projects without sacrificing the strength and durability of metal construction. With this new launch, Jotun Powder Coatings provides solutions that meet their needs and expectations.

**The product provides realistic look of wood for aluminium or steel project**

The Woodspiration Collection has been developed to bring the realistic look of wood to any aluminium or steel project. Extensively tested and third party certified, the Woodspiration Collection off ers superior exterior performance in the most demanding climates – resistant to heat, humidity, UV radiation and abrasion. Outdoor performance of the Woodspiration collection is supported by Qualideco – the leading standard that certifies exterior performance of wood effect finishes and materials used to create them. Versatile, durable and easy to maintain, this collection offers a range of effects, allowing you to achieve a wide variety of wood patterns in limitless colour combinations.

The Woodspiration effect can be achieved through both the sublimation process and the powder on powder process, and the new collection presents six captivating and realistic effects such as Dark Teak, White Ash, Warm Cherry, Dark Wenge, Natural Pine and Golden Oak and is available in a wide variety of finishes. Wood effect aluminium is an environmentally friendly alternative to the real wood, especially for outdoor structures and design elements.

The Beach at JBR Dubai - coated with Woodspiration — **The Beach at JBR Dubai – coated with Woodspiration**

Real wood is a costly and not available locally and requires frequent maintenance. On the other hand, powder coated aluminium with wood effect provides an economical and durable alternative that saves time, transportation and resources. Jotun offers their customers extensive training on their product portfolio and powder coating technology through their Powder schools.

To know more about the product, contact: powder@jotun.com