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The Future of Lighting is Here: How Dynamic Façades are Redefining Architecture

By: Mozammal Hossan, Hondel Lighting

Imagine a city where buildings weren’t just concrete giants, but canvases lit by a symphony of colours and movement. This is the magic of dynamic façade lighting, the transformative technology that’s redefining modern architecture. It’s no longer just about illuminating a building; it’s about breathing life into its very form, turning it into a dynamic sculpture that interacts with the night sky.

Dynamic façades are more than just eye candy. They’re becoming a lucrative canvas for advertising and communication. Imagine the Burj Khalifa, not just piercing the Dubai skyline, but pulsating with a brand’s logo or the latest movie trailer. According to Arabian Business, a 3-minute video on this iconic giant can fetch a cool USD 70,000 on weekdays, skyrocketing to USD 100,000 on weekends. Talk about a return on investment!

Al Ain University , AL Ain , UAE
Al Ain University, AL Ain, UAE

Compared to traditional billboards stuck beside our highways, these skyscraper screens have a captive audience. Millions pass beneath them daily, their attention drawn upwards by the mesmerising dance of light. Take the Shenzhen Lighting Show, a dazzling spectacle of LED mesh that paints the night sky with its vibrant choreography. It’s not just advertising; it’s a showstopper, turning the city itself into a stage.

Aba Bank, Cambodia
Aba Bank, Cambodia

For example, the Shenzhen Lighting Show is a stunning media façade display that uses LED mesh to create a dazzling light show that can be seen from all over the city. Dynamic Media façades are a win-win for both businesses and cities. They provide businesses with a way to reach a large audience with their advertising, while also making cities more attractive and vibrant at night. And when you embark on your façade lighting project, remember the keynotes of this beautiful composition:

  • Planning & Design Concept
  • Product Selection
  • Installation
  • Testing & Commissioning

Planning & Design Concept: Façade lighting, can transform a building from mundane to mesmerising. But without a clear plan, your project risks falling flat. Here’s how to ensure your vision becomes reality:

Define Your Desired Effects:

  • Static or Dynamic: Do you want a constant glow or a dynamic spectacle of changing colours and patterns?
  • Highlight Architecture: Accentu- ate the building’s features, like intricate details or geometric shapes.
  • Create Atmosphere: Set the mood with warm, welcoming tones or dramatic, eye-catching contrasts.

Seek Expert Guidance:

  • Professional lighting designers or experienced façade lighting solution providers can be invaluable allies. They offer:
  • Conceptual Ideas: They can suggest innovative effects and suggest fixtures that suit your style and budget.
  • Technical Expertise: They’ll navigate lighting technology, ensuring safety, efficiency, and long-lasting results.
  • Daytime Impact: They’ll consider how the lighting affects the building’s daytime appearance, ensuring it enhances, not clashes, with the architecture.
DHL, Dubai, UAE
DHL, Dubai, UAE

Product Selection

Selecting the right products for your façade lighting project is like picking the perfect ingredients for a culinary masterpiece. It requires careful consideration and a touch of finesse. Here’s how to ensure your lighting choices bring your design concept to life:

Remember those stunning visuals you envisioned? Let them guide your product selection. If your design calls for dynamic colour changes, RGB Linear becomes the star player. For subtle accents, concealed spotlights steal the show. Architectural highlights? Grazing projectors take the stage. Align each fixture to the specific effect you desire, creating a harmonious symphony of light. Don’t settle for blind trust! Request samples of your chosen fixtures. This lets you assess their quality, colour temperature, and overall aesthetic firsthand.

Bentley Showroom, ABu Dhabi
Bentley Showroom, ABu Dhabi

Also, make sure to install a mockup. This miniaturised version of your façade allows you to test fixture placement, light distribution, and overall impact.

It’s the perfect opportunity to fine-tune your design, ensuring the final product shines as brightly as your vision.

Facade Lighting - City Premiere Marina Hotel Apartment-main
Facade Lighting – City Premiere Marina Hotel Apartment-main

Invest in peace of mind with a manufacturer warranty. Look for a minimum of 3-5 years’ coverage, guaranteeing replacements should any unexpected hiccups arise. Remember, quality lighting is a long-term investment and a solid warranty ensures your masterpiece continues to illuminate for years to come.

There are so many types of lighting fixtures in the market now for dynamic façade lighting. Let’s have a look:

Pixel Control Linear Lights: Turn Your Skyscraper into a Media Hub


Pixel-controlled linear media tubes are a versatile and powerful fixture for creating stunning media façades on skyscrapers and other buildings. They allow you to display text, images, and videos in high resolution and with vibrant colours. These cutting-edge LED tubes are more than just illumination. Each individual LED is addressable, allowing for pixel-by-pixel control of colour, brightness, and animation. This opens up a world of possibilities.

Project high-resolution text, images, and videos with stunning clarity and vibrant colours. Imagine your skyscraper morphing into a giant screen, showcasing your brand, art installations, or even real-time data visualisations.

Create mesmerising animations that dance across the façade, telling captivating stories and engaging passersby. Imagine your building pulsing with life, responding to music or the city’s rhythm. Many iconic buildings around the world have used pixel-controlled linear lights to create successful media façades. For example, Burj Khalifa, also Suha Hotel Apartment Dubai media façade was created using our pixel-controlled linear lights.

Pixel control linear lights are also easy to install and maintain, making them a cost-effective solution for businesses of all sizes.

Pixel Dot Lights: A Popular Fixture for Media Façades

  • LED wall grazers

    Pixel dot lights are a popular fixture for media façades because they offer several advantages, including:

  • Individual control: Each pixel dot light can be controlled individually, allowing for a wide range of creative and dynamic lighting effects.
  • Flexibility: Pixel dot lights can be used to create media façades of any size and shape, regardless of the building’s architecture.
  • Durability: Pixel dot lights are made with high-quality materials and are designed to withstand the elements, making them ideal for outdoor use.
  • Dot lights can be used to create large-scale media façades. Some examples of buildings that use pixel dot light media façades include:
  • Shenzhen Lighting Show, Shenzhen, China
  • Kingdom Centre, Riyadh, KSA

Spotlight / Floodlight

Spotlight Floodlight

LED outdoor floodlights are extensively used for façade lighting projects because they offer a variety of benefits, including:

  • Versatility: LED floodlights can be used to create a wide range of lighting effects, from highlighting specific architectural features to providing general illumination.
  • Efficiency: LED floodlights are highly energy-efficient, making them a cost-effective choice for long-term use.
  • Durability: LED floodlights are designed to withstand the elements, making them suitable for outdoor use in all climates. If you need to light up a column, a narrow-beam outdoor spotlight with a 5° to 45° optical lens can provide the perfect effect.

LED spotlights are also available in a wide range of colour temperatures, including RGB, single colour, and tunable white, so you can choose the perfect colour to match your building’s aesthetic.

If you need to light up a building with a wider beam angle, an LED floodlight with a 45° to 80° optical lens is a good choice. LED floodlights can provide an even lighting effect without any halo spots, making them ideal for illuminating large areas.

Linear Grazer

Corten Finish Outdoor Spot Light Manufacturer China Honde
Corten Finish Outdoor Spot Light Manufacturer China Honde

LED wall grazers are one of the most popular lighting fixtures for façade lighting projects. They can be used to create a stunning effect on both large and small projects. There are a wide range of LED wall grazer, from 12 to 100 watts, in a variety of colour temperatures, including RGB, single colour, and tunable white.

Also, there are antiglare wall grazers with micro louvers and cowls and surface-mounted LED wall grazer with adjustable brackets for flexible installation. LED linear wall grazers are a versatile, efficient, and durable lighting solution for façade lighting projects.

Control System: Choosing the Right Control System for your Façade Lighting Projects

There are several types of control systems available for media façades, each with its advantages and disadvantages. It is important to choose the right control system for your specific needs, such as the size and complexity of your media façade, the type of content you want to display, and your budget. Here are the three main types of control systems for media façades:

  1. Outdoor flood light china facade lighting fixtures hondel lighting
    Outdoor flood light china facade lighting fixtures hondel lighting

    Stand-alone DMX Controller: Stand-alone DMX controllers are the simplest and most affordable type of control system for media façades. They are typically used for small-scale projects, such as a single media façade or a few LED screens. Stand-alone DMX controllers typically come with an SD card slot, so you can create and store your own lighting programs.

  2. Artnet Lighting Control System: Artnet lighting control systems are more complex and expensive than stand-alone DMX controllers, but they offer a wider range of features. Artnet lighting control systems are typically used for large-scale media façades or projects where you need to play live programs. Artnet lighting control systems connect to the computer via a CAT-6 cable, so you can easily play any type of content, including videos, images, and text.
  3. Cloud Base Lighting Control System: Cloud-based lighting control systems are the most advanced type of control system for media façades. They allow you to control your media façade from anywhere in the world with an internet connection. Cloud-based lighting control systems are typically used for large-scale and complex media façades, or for projects where you need to manage multiple media façades from a central location.

Which control system is right for you?

  • Landscape Lighting in Dhaka
    Landscape Lighting in Dhaka

    The best way to choose the right control system for your media façade is to consult with a qualified professional. They can assess your specific needs and recommend the best control system for your project. Here are some general guidelines to help you choose the right control system:

  • Small-scale projects: For small-scale projects, such as a single media façade or a few LED screens, a stand-alone DMX controller is a good option.
  • Large-scale projects: For large-scale projects, or projects where you need to play live programs, an Artnet lighting control system is a good option.
  • Remote Access: When you want to control the lighting program from a remote area, a cloud-based lighting control system is a good option.
Pixel Dot Light China
Pixel Dot Light China


  • Planning: To avoid delays and ensure a flawless façade lighting installation, plan ahead. Install conduits for electrical and signal cables during the construction phase, and collaborate closely with your façade contractor. This way, you’ll have a beautifully illuminated building without any last- minute scrambles.
  • Existing buildings: Retrofitting façade lighting to an existing building can be trickier than in new construction, as it may necessitate additional electrical and signal work.
  • To ensure a smooth process, a thorough examination of the building’s existing infrastructure is crucial before getting started.
  • Access: Façade lighting installation often requires specialised access equipment, such as rope access, temporary cradles, spider lifts, or boom lifts.
  • Team: A specialised team with experience in Façade lighting installation and maintenance is essential for a successful project.
South China Mall, China
South China Mall, China

Testing & Commissioning

Remember, once installation is complete, extensive testing is non-negotiable. Double-check every connection, ensuring proper sealing for light fixtures.

Souq Extra , Dubai, UAE
Souq Extra , Dubai, UAE

Never skip light testing to avoid future issues. For media façades, meticulous debugging is essential for flawless program performance. Only after flawless testing can you achieve the desired effects, as per project specs or the original concept design.

Mozammal Hossan, Hondel Lighting

International Sales Manager

Mozammal Hossan’s passion for façade lighting began in 2012, and since then, it’s become the brush with which he paints urban landscapes. He believes that each project is an exhilarating dance between artistic vision and technical expertise. He understands the power of light to accentuate architectural details, create dramatic shadows, and evoke emotions. Whether it’s the warm glow highlighting the intricate stonework of Al Ain University or the dynamic play of colours on a modern skyscraper, he strive to find the perfect balance of beauty and functionality. But his journey isn’t solely about aesthetics. His extensive product knowledge allows him to navigate the ever-evolving landscape of façade lighting technology. He collaborates closely with contractors, consultants, and clients, ensuring each project meets not only aesthetic goals but also budgetary and sustainability considerations.

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