Encraft, provider of uPVC windows and doors solutions and a flagship company of the DCJ group, has opened its first windows and doors experience centre in New Delhi. Spread over an area of 5000 sq ft, the company aims to transform the tedious process of choosing ideal doors and windows into an exciting experience with its first experience centre.
Encraft ‘s experience centre showcases life-size products, including actual doors and windows for customers to get the firsthand knowledge of the functioning of the products. With this unique centre, the brand aims to address a multitude of questions that plague a customer while looking for perfect windows and doors. At the launch, Maja Hoellrigl, Group CEO of DCJ Group, said, “The experience centre will help bring us closer to our customers. We believe that it will enhance the product buying experience. The centre celebrates our strengths in applying technology to offer window and door solutions in a meaningful manner. The centre will have several departments, such as R&D centre, fabrication departments and window testing, to help customers understand the products better.”
Elaborating about the centre, she said, “At the R&D centre, one can take a look at how it all begins, that is, the beginning of making doors and windows. The fabrication department tells all about how a window or door is manufactured. At the window testing area, the products are checked for performance with water, wind, rain, etc. against EN Standard using KS Schulten, Germany test rig. The test is well known for providing accurate test readings about quality and function of the test elements; it checks for air leakage measurements, water tightness and wind resistance.”